This guide is designed to share the best practices used by the Santa Clarita Community College District to promote College of the Canyons; to equip faculty, staff, students, administrators, and volunteers with effective tools to promote individual departments and programs; and to assist collective efforts to enhance the college’s credibility, reputation, and brand. The Communications Guide ensures that all communications and marketing efforts adhere to the highest standards of design and accuracy. It also includes guidelines to protect the college’s brand identity, ensure application of communications best practices, and maintain consistency throughout all external communications. The guide sets standards for printed materials, digital content, and other forms of messaging. This communications guide is a great example for colleges wanting to create a similar type of resource.