12:00 PM

June 20, 2018 - 12:00 PM to June 22, 2018 - 5:00 PM

The purpose of the California Community College Student Affairs Association shall be to: promote and advance public two-year post-secondary education and to bring the members together in an association for mutual benefit; to stimulate effective working relationships in the field; to strengthen professional status by establishing criteria for professional training; to undertake research and study pertinent to the profession and other methods for exchange of ideas and information, whereby all persons engaged as Student Affairs professionals in California Community Colleges may be aided in the growth and success of student programs and services within their respective colleges.

There are three levels of Advisor Certification. The first two levels are Certified Advisor I and II. The third level is designated as Master Advisor. The requirements for levels I and II each include the satisfactory completion of a total of fifteen (15) clock hours. The requirements for Master Advisor include the satisfactory completion a total of 15 clock hours. Each course requires a minimum of two hours and ten minutes of seat time (the equivalent of 2.5 hours of clock time) with 50 minutes equated to one hour. Six required courses must be completed for Certified Advisor I. Six additional courses, four core courses and two optional courses, are required and must be completed for Certified Advisor II.

All of the Advisor I and II requirements plus an additional eight (8) courses — four required and four optional — plus the teaching of two (2) Advisor courses or four (4) student courses — must be completed to be certified as a Master Advisor. Courses taught do not necessarily need to be taught at only ASACC conferences. Other presentations will be considered on a case by case basis for awarding credit for this requirement.

8:00 AM

June 21, 2018 - 8:00 AM to June 22, 2018 - 12:00 PM

With declining enrollments and tight budgets, it’s more important than ever before for today’s community and technical colleges to re-evaluate their brands (or lack of one) and determine if it’s time to start from scratch or do a refresh -- all with the college’s president as the brand leader.

Rebranding your college is not just about a logo or tagline. Your brand represents a promise to students and stakeholders. It tells them what to expect every time they interact with staff, faculty and others on campus and in the classroom.

Developing and sustaining your college’s brand takes a concerted effort on the part of the marketing team and the president. Whether recruiting new students, talking to current students, relaying important messages to business and legislative leaders, or reaching out to other constituencies, your brand messaging must be strategic, clear and consistent. Your website, promotional materials, outreach, social media, marketing initiatives, recruitment efforts, admissions and student services -- all should speak in harmony, telling your college’s story in a single, cohesive voice.

NCMPR’s Summer Institute 2018, for marketing managers and presidents, is all about taking a strategic approach to rebranding, starting with research to determine current perceptions, going through the creative process, and ending with a successful rollout.

Specific topics in this one-and-a-half-day workshop include:

* Branding trends in higher education.
* When to consider a rebrand.
* Institutional branding vs. athletics branding.
* Budgeting for a rebrand (without breaking the bank).
* The all-important role of the president (forming a rebranding coalition; defining the decision-making process).
* Choosing an agency.
* The rebranding process (scope of work; getting everyone on board; data gathering; creative).
* Rolling out a new brand.
* Pitfalls to avoid.
* Sustaining and marketing the new brand in the future.

Communicators are encouraged to bring their presidents for this informative and interactive workshop.

Come as a team and get a discount on the registration fee!

June 21, 2018 - 8:00 AM to June 26, 2018 - 5:00 PM

For details about ACRL's activities at the upcoming ALA Annual Conference in New Orleans, LA, June 21–26, 2018, click on the events link.

The ALA conference scheduler allows attendees to search for ACRL's many discussion group meetings, forums, and committee meetings, and can also create a customized itinerary for each attendee.

5:15 PM

June 22, 2018 -
5:15 PM to 6:45 PM
Within the League are two major organizations which share a common mission, staff and fiscal resources: the California Community College Trustees (CCCT) and the Chief Executive Officers of the California Community Colleges (CEOCCC). CCCT has a 21-member board of directors elected by the 72 local governing boards. CEOCCC has a 15-member board of directors elected by the local community college chancellors, superintendents and presidents. These boards meet approximately six (6) times a year. At those meetings action is taken on education policy issues before the state Board of Governors and the legislature. Policy direction also is provided to staff concerning statewide educational policy, research initiatives, publications, workshops, and conferences. To coordinate the League organizations and their affiliates and to assure their adequate support, each organization selects representatives to serve on the League Board of Directors (four representatives each from CCCT and CEOCCC, two each from Association of California Community College Administrators [ACCCA] and California Community Colleges Classified Senate [4CS]). The Board of Directors establishes the budget and dues, employs and evaluates the chief executive officer, and approves a staff organization structure. The Board of Directors also establishes and evaluates the annual education policy agenda and annual legislative program.

7:00 PM

June 22, 2018 -
7:00 PM to 9:00 PM
Within the League are two major organizations which share a common mission, staff and fiscal resources: the California Community College Trustees (CCCT) and the Chief Executive Officers of the California Community Colleges (CEOCCC). CCCT has a 21-member board of directors elected by the 72 local governing boards. CEOCCC has a 15-member board of directors elected by the local community college chancellors, superintendents and presidents. These boards meet approximately six (6) times a year. At those meetings action is taken on education policy issues before the state Board of Governors and the legislature. Policy direction also is provided to staff concerning statewide educational policy, research initiatives, publications, workshops, and conferences. To coordinate the League organizations and their affiliates and to assure their adequate support, each organization selects representatives to serve on the League Board of Directors (four representatives each from CCCT and CEOCCC, two each from Association of California Community College Administrators [ACCCA] and California Community Colleges Classified Senate [4CS]). The Board of Directors establishes the budget and dues, employs and evaluates the chief executive officer, and approves a staff organization structure. The Board of Directors also establishes and evaluates the annual education policy agenda and annual legislative program.