June 18-21: Study topics in-depth at summer school
The CFT Union Summer School equips local leaders with the powerful skills to organize successful campaigns to build high-quality public education, involve members in union activities, increase the political voice of educators and establish excellent representation and collective bargaining programs.
The program is geared for emerging and veteran local leaders who want to take their skills to the next level. The week is filled with rigorous workshops, motivated and skilled trainers, and applied learning. There is also the opportunity to share best practices with local leaders from across the state and to find inspiration in one another’s work. Join us for this exciting week-long, union leadership program!
Summer School will take place at UCLA's Luskin Conference Center. This year we are offering four courses, including one new class. In addition, we are offering a new two-day course for union teams. There are also evening workshops.
Training includes a new two-day course for local union teams, June 20-21 (Wednesday mid-morning through Thursday evening).
The purpose of the California Community College Student Affairs Association shall be to: promote and advance public two-year post-secondary education and to bring the members together in an association for mutual benefit; to stimulate effective working relationships in the field; to strengthen professional status by establishing criteria for professional training; to undertake research and study pertinent to the profession and other methods for exchange of ideas and information, whereby all persons engaged as Student Affairs professionals in California Community Colleges may be aided in the growth and success of student programs and services within their respective colleges.
There are three levels of Advisor Certification. The first two levels are Certified Advisor I and II. The third level is designated as Master Advisor. The requirements for levels I and II each include the satisfactory completion of a total of fifteen (15) clock hours. The requirements for Master Advisor include the satisfactory completion a total of 15 clock hours. Each course requires a minimum of two hours and ten minutes of seat time (the equivalent of 2.5 hours of clock time) with 50 minutes equated to one hour. Six required courses must be completed for Certified Advisor I. Six additional courses, four core courses and two optional courses, are required and must be completed for Certified Advisor II.
All of the Advisor I and II requirements plus an additional eight (8) courses — four required and four optional — plus the teaching of two (2) Advisor courses or four (4) student courses — must be completed to be certified as a Master Advisor. Courses taught do not necessarily need to be taught at only ASACC conferences. Other presentations will be considered on a case by case basis for awarding credit for this requirement.
With declining enrollments and tight budgets, it’s more important than ever before for today’s community and technical colleges to re-evaluate their brands (or lack of one) and determine if it’s time to start from scratch or do a refresh -- all with the college’s president as the brand leader.
Rebranding your college is not just about a logo or tagline. Your brand represents a promise to students and stakeholders. It tells them what to expect every time they interact with staff, faculty and others on campus and in the classroom.
Developing and sustaining your college’s brand takes a concerted effort on the part of the marketing team and the president. Whether recruiting new students, talking to current students, relaying important messages to business and legislative leaders, or reaching out to other constituencies, your brand messaging must be strategic, clear and consistent. Your website, promotional materials, outreach, social media, marketing initiatives, recruitment efforts, admissions and student services -- all should speak in harmony, telling your college’s story in a single, cohesive voice.
NCMPR’s Summer Institute 2018, for marketing managers and presidents, is all about taking a strategic approach to rebranding, starting with research to determine current perceptions, going through the creative process, and ending with a successful rollout.
Specific topics in this one-and-a-half-day workshop include:
* Branding trends in higher education.
* When to consider a rebrand.
* Institutional branding vs. athletics branding.
* Budgeting for a rebrand (without breaking the bank).
* The all-important role of the president (forming a rebranding coalition; defining the decision-making process).
* Choosing an agency.
* The rebranding process (scope of work; getting everyone on board; data gathering; creative).
* Rolling out a new brand.
* Pitfalls to avoid.
* Sustaining and marketing the new brand in the future.
Communicators are encouraged to bring their presidents for this informative and interactive workshop.
Come as a team and get a discount on the registration fee!
For details about ACRL's activities at the upcoming ALA Annual Conference in New Orleans, LA, June 21–26, 2018, click on the events link.
The ALA conference scheduler allows attendees to search for ACRL's many discussion group meetings, forums, and committee meetings, and can also create a customized itinerary for each attendee.